Cary Orthopaedics Case Study

2021 Alliance sponsor feature article courtesy of rater8

Cary Orthopaedics has proudly served Raleigh and Southeast Wake County for over 30 years. When CEO, Brad Scheel, joined the team in January 2019, he knew he had to do something about their subpar online image. Brad states “My best doctors had only 2-3 online reviews after practicing for 10-20 years.”

Cary Orthopaedics struggled with the same problem many medical practices experience today: poor and too few online reviews. Most patients had exceptional experiences at the practice. However, the few outliers were inclined to vent their frustrations online. Having encountered this problem at his previous practice, Raleigh Endocrine Associates, Brad knew how to address this.