Still Time to Join Us for Our Free August 16th Webinar

August Lunch & Learn Webinar:
Strengthening the Provider-Payer Partnership from Onboarding to the Point of Care

Tuesday, August 16, 2022 | 12:00 PM – 1:00 PM EDT | Zoom

BCBSNC is reimagining its partnership with the provider community through multiple initiatives that redesign the onboarding process to improve the provider experience and “meet care teams where they are” with actionable data, technology tools, and hands-on support to impact care outcomes.

In this 60-minute webinar, you’ll learn:

  • How BCBSNC is redesigning the provider onboarding experience through its new Provider Partnerships Program
  • A care transitions collaborative initiative focused on improving care transitions through ADTs, technology, and education/learning support at no cost to the provider
  • Quick steps for maximizing efficiency in BCBSNC provider onboarding program including key process steps, common bottlenecks, timelines, and how to maintain provider status
  • Recent legislative updates impacting providers

Our Presenters

Lynda McMillin
Director of BCBSNC Provider Data Management

Carrie Spunar
Principal Strategic Advisor, Provider Data Management

Danny Zajac
Sr. Business Systems Analyst, Provider Data Management

Registration

This webinar is free but you must be registered to attend. Space is limited so register early! After you register, you will receive an emailed confirmation with webinar and phone-in instructions. Please check your spam/junk folder if you do not see the confirmation email after you register.

Continuing education credit may be granted through your professional organization (MGMA, PAHCOM, AHIMA, etc.). Please self-submit for these organizations.

Questions

For questions or more information please contact the NC Medical Society Foundation offices at ncmsfoundation@ncmedsoc.org.

Next Week! Strengthening the Provider-Payer Partnership Webinar

August Lunch & Learn Webinar:
Strengthening the Provider-Payer Partnership from Onboarding to the Point of Care

Tuesday, August 16, 2022 | 12:00 PM – 1:00 PM EDT | Zoom

BCBSNC is reimagining its partnership with the provider community through multiple initiatives that redesign the onboarding process to improve the provider experience and “meet care teams where they are” with actionable data, technology tools, and hands-on support to impact care outcomes.

In this 60-minute webinar, you’ll learn:

  • How BCBSNC is redesigning the provider onboarding experience through its new Provider Partnerships Program
  • A care transitions collaborative initiative focused on improving care transitions through ADTs, technology, and education/learning support at no cost to the provider
  • Quick steps for maximizing efficiency in BCBSNC provider onboarding program including key process steps, common bottlenecks, timelines, and how to maintain provider status
  • Recent legislative updates impacting providers

Our Presenters

Lynda McMillin
Director of BCBSNC Provider Data Management

Carrie Spunar
Principal Strategic Advisor, Provider Data Management

Danny Zajac
Sr. Business Systems Analyst, Provider Data Management

Registration

This webinar is free but you must be registered to attend. Space is limited so register early! After you register, you will receive an emailed confirmation with webinar and phone-in instructions. Please check your spam/junk folder if you do not see the confirmation email after you register.

Continuing education credit may be granted through your professional organization (MGMA, PAHCOM, AHIMA, etc.). Please self-submit for these organizations.

Questions

For questions or more information please contact the NC Medical Society Foundation offices at ncmsfoundation@ncmedsoc.org.

Next Week! Medical Practice Customer Service Strategies Webinar

Medical Practice Customer Service Strategies:
How to Make (Almost) Everyone Happy

Tuesday, June 21, 2022 | 12:00 PM – 1:00 PM EDT | Zoom

Join experienced healthcare leaders as they share tools and strategies they use at their medical practices to improve the patient experience and effectively interact with unhappy patients. Attendees will also learn how powerful it is to collect, interpret, and act on patient satisfaction data to make (almost) every patient happy.

In this 60-minute, interactive panel webinar, you’ll learn:

  • How to build a culture of customer service within your organization through a common language shared between administration and staff.
  • Techniques you and your staff can use to recognize opportunities for an improved patient experience.
  • How objective data regarding the patient experience can be used to create better experiences for future patients.

Webinar Panelists

Ron Chorzewski
Chief Executive Officer
Midlands Orthopaedics & Neurosurgery

With over 30 years of experience in the healthcare field, Ron Chorzewski is the CEO of Midlands Orthopaedics & Neurosurgery in Columbia, SC. Starting his career as a Physical Therapist, Ron’s career evolved to include both rehabilitation and orthopedic administration. Trained as a PT at Quinnipiac College, Ron earned an MBA at Suffolk University in Boston.

Bradley Scheel
Experienced Healthcare Leader

With fourteen years in healthcare, Brad’s experience as a change agent has led to his success in advancing practices in North Carolina and improving their efficiencies, patient care, and profitability. In combination with rater8, he has been able to dramatically overhaul both their online reputations and overall marketability, leading to better connections to their community and potential patients.

Melissa Kale
Practice Administrator
Catawba Pediatric Associates

Melissa is a Certified Medical Manager with 30 years of healthcare management experience. She has been with Catawba Pediatrics in Hickory, North Carolina, for the last five years. She has three adult children, and her family just welcomed their first grandbaby in March.

Moderator
Marc Kleinman
Vice President of Sales
rater8

Marc has spent 10+ years growing technology companies for the healthcare industry, leading sales teams to facilitate the widespread adoption among healthcare providers of a variety of solutions that improve both clinical and operational outcomes.

Registration

This webinar is free but you must be registered to attend. Space is limited so register early! After you register, you will receive an emailed confirmation with webinar and phone-in instructions. Please check your spam/junk folder if you do not see the confirmation email after you register.

Continuing education credit may be granted through your professional organization (MGMA, PAHCOM, AHIMA, etc.). Please self-submit for these organizations.

Questions

For questions or more information please contact the NC Medical Society Foundation offices at ncmsfoundation@ncmedsoc.org.

June 21st NCMGMA-NCMSF Webinar: Medical Practice Customer Service Strategies

Medical Practice Customer Service Strategies:
How to Make (Almost) Everyone Happy

Tuesday, June 21, 2022 | 12:00 PM – 1:00 PM EDT | Zoom

Join experienced healthcare leaders as they share tools and strategies they use at their medical practices to improve the patient experience and effectively interact with unhappy patients. Attendees will also learn how powerful it is to collect, interpret, and act on patient satisfaction data to make (almost) every patient happy.

In this 60-minute, interactive panel webinar, you’ll learn:

  • How to build a culture of customer service within your organization through a common language shared between administration and staff.
  • Techniques you and your staff can use to recognize opportunities for an improved patient experience.
  • How objective data regarding the patient experience can be used to create better experiences for future patients.

Webinar Panelists

Ron Chorzewski
Chief Executive Officer
Midlands Orthopaedics & Neurosurgery

With over 30 years of experience in the healthcare field, Ron Chorzewski is the CEO of Midlands Orthopaedics & Neurosurgery in Columbia, SC. Starting his career as a Physical Therapist, Ron’s career evolved to include both rehabilitation and orthopedic administration. Trained as a PT at Quinnipiac College, Ron earned an MBA at Suffolk University in Boston.

Bradley Scheel
Experienced Healthcare Leader

With fourteen years in healthcare, Brad’s experience as a change agent has led to his success in advancing practices in North Carolina and improving their efficiencies, patient care, and profitability. In combination with rater8, he has been able to dramatically overhaul both their online reputations and overall marketability, leading to better connections to their community and potential patients.

Melissa Kale
Practice Administrator
Catawba Pediatric Associates

Melissa is a Certified Medical Manager with 30 years of healthcare management experience. She has been with Catawba Pediatrics in Hickory, North Carolina, for the last five years. She has three adult children, and her family just welcomed their first grandbaby in March.

Moderator
Marc Kleinman
Vice President of Sales
rater8

Marc has spent 10+ years growing technology companies for the healthcare industry, leading sales teams to facilitate the widespread adoption among healthcare providers of a variety of solutions that improve both clinical and operational outcomes.

Registration

This webinar is free but you must be registered to attend. Space is limited so register early! After you register, you will receive an emailed confirmation with webinar and phone-in instructions. Please check your spam/junk folder if you do not see the confirmation email after you register.

Continuing education credit may be granted through your professional organization (MGMA, PAHCOM, AHIMA, etc.). Please self-submit for these organizations.

Questions

For questions or more information please contact the NC Medical Society Foundation offices at ncmsfoundation@ncmedsoc.org.

Healthcare Reputation Management: Shooting for the Stars

2022 Alliance sponsor feature article courtesy of rater8

Say you’re new to town and don’t know where to go for dinner. You immediately turn to Google and other online review sites for recommendations, reviews, and ratings, where you find a 3-star restaurant you’re willing to try.

Because you’re new to town, you’re also in need of a new physician. You don’t yet know anyone in the area, so word of mouth and connections are hard to come by. You turn to Google, Healthgrades, and WebMD for reviews and ratings, where you find a 3-star doctor. You may have been willing to try that 3-star restaurant, but would you feel comfortable entrusting your medical care to a 3-star doctor? Nothing is more important than your own health and well-being, and searching for a doctor is no different.

According to Healthgrades, 77% of patients use online reviews as their first step in finding a new doctor, and 84% of patients use online reviews to evaluate physicians. Perhaps most shockingly, Becker’s Hospital Review found that 48% of patients said they would go out-of-network for a similar doctor with better reviews.

That “new to town” scenario presented earlier isn’t unusual: With the COVID-19 pandemic, people are moving in droves to new cities, which means they are looking for new doctors. But while online reviews play a major role in attracting new patients, they are not the only factor when it comes to cultivating an online presence. With the surge in internet use and the explosion of social media in recent years, it is increasingly important for doctors, medical practices, and hospitals to take control of their image and brand to attract more patients. As more patients search for their providers online, it is crucial to have a strong online image and presence—one that instills confidence in a doctor’s abilities according to patients.

Healthcare reputation management encapsulates a doctor’s:

  • online profiles, reviews, and ratings across Google, Healthgrades, Vitals, WebMD, Facebook, and more;
  • presence across online physician directories;
  • authored articles and publications; and
  • medical practice website.

The goal of healthcare reputation management is to optimize a doctor’s online digital footprint. With an effective reputation management strategy in place, doctors and medical practices build their reputation both nationally and in the local communities they serve, leading to more visibility online. More online views means more clicks and higher website traffic, attracting more patients and increasing practice profitability.

This cycle isn’t just theory—it’s proven consistently by the numbers. For example, by partnering with rater8, a 14-doctor orthopedic practice in North Carolina was able to generate more than 1,000 new reviews in less than a year. Over the same period, and as a direct result of its improved online reputation, the practice began to see nearly double the number of visits to—and actions taken on—its website compared to the previous year. The increase in web traffic resulted in a sustainable source of new patients for a practice that had previously relied on referral relationships to drive new business. A similar practice saw a 2,300% growth in online reviews, generating more traffic to the practice’s website and leading to a 270% increase in new patients.

But how to reach those incredible numbers? Here are a few easy ways you can begin managing your reputation and improving your online presence today:

  • Create or claim all of your online listings, like Google Business Profile (formerly Google My Business), Healthgrades, Vitals, and Facebook.
  • Once you have claimed your listings, keep them up to date and fill them out completely. This includes adding business hours, appointment links, and professional quality photos to your doctor and medical practice listings.
  • Monitor and reply to online reviews, both negative and positive. Patients want to know they are being heard, and potential patients want to know their new provider will be responsive. Where possible, try to demonstrate that you’re resolving issues for patients with negative feedback.
  • Grow your online reviews through automation to ensure a steady and balanced increase in reviews over time. Quantity, quality, and recency of reviews are all key.
  • Build a balanced online image with tons of reviews and 5-star ratings across all review platforms. While rater8 recommends initially focusing your time and energy on Google (where most patients look first), over time you should aim to grow a balanced image across other review platforms to capture all patients and avoid red flags.
  • Build a modern, responsive website. All of those 5-star reviews are going to drive potential new patients to your website—don’t disappoint them with a poor first impression.

Managing your healthcare reputation may be an ongoing cycle, but it is undoubtedly rewarding. The correlation between a stellar online presence and increased patient acquisition is undeniable. Plus, you’ve worked hard to get to where you are today, and you deserve to be represented fairly and accurately online—why settle for 3 stars?

Review Gating: Google and rater8 Say No

2021 Alliance sponsor feature article courtesy of rater8


To review gate, or not to review gate, that is the question
Negative reviews can tarnish a doctor’s online brand, so should they review gate?

What is review gating?
Review gating is the process of filtering patients before asking them to leave you a review. Usually, this is done by sending patients an email or text asking them if they had a positive or negative experience. If they had a positive experience, they are directed to leave a review on Google (or any other review site), but if they had a negative experience, they are prompted to leave private feedback and are never sent the option to leave a review publicly.

Cary Orthopaedics Case Study

2021 Alliance sponsor feature article courtesy of rater8

Cary Orthopaedics has proudly served Raleigh and Southeast Wake County for over 30 years. When CEO, Brad Scheel, joined the team in January 2019, he knew he had to do something about their subpar online image. Brad states “My best doctors had only 2-3 online reviews after practicing for 10-20 years.”

Cary Orthopaedics struggled with the same problem many medical practices experience today: poor and too few online reviews. Most patients had exceptional experiences at the practice. However, the few outliers were inclined to vent their frustrations online. Having encountered this problem at his previous practice, Raleigh Endocrine Associates, Brad knew how to address this.

Healthcare Employee Performance Management

Healthcare Employee Performance Management
A Guide to Managing Difficult Employees

2019 NCMGMA Alliance sponsor feature article courtesy of rater8

We know how challenging it is to manage your medical office staff.

Patient satisfaction is one of the top priorities for every medical practice. But how do you ensure your employees are always held accountable to patients and deliver the highest quality patient experience?

The answer: using employee performance data.

Employee performance data keeps employees honest. It identifies your strengths and areas in need of improvement.

Is an employee failing to meet expectations? When confronted, accused, or feeling attacked, workers have a natural tendency to be defensive. For example, when you notice your check-in staff are not being friendly and engaging with patients, their immediate reaction may likely be “What do you mean? Of course I’m being friendly!” This is why it’s important to have specific and objective data from patients, supporting your observations.

Having data readily available makes a big difference in employee coaching as it can be used to improve behaviors. If patients are consistently saying that a staff member is not being friendly, then the staff member has no choice but to improve.

Which approach below is more effective?

  • “I think you’re not being friendly.”
    • This is one person’s observations and it may be subjective.
  • “Since February, we have received 12 different patient complaints. Here are their detailed comments…”
    • There’s more data to support the need for the employee to improve. It’s also important to be as specific as possible and provide a time frame.

Below are some actual comments from patients regarding a front desk staff member from one of our clients.

comments-graphic2

If this employee, after coaching and mentoring by her manager, does not change his/her attitude toward patients, then you have a full audit trail supporting terminating that individual’s employment.

It’s also important to outline your values and expectations for your employees so that performance feedback does not come as a surprise. These need to be explicitly communicated to the staff, ideally upon hire.

For example, for front desk staff, values and behavioral expectations might look like this:

Value: Warmth and Friendliness
Behaviors: Greets patients with a smile and friendly hello; makes eye contact with patient while talking to them

Value: Patient Communication
Behaviors: Provides patients with information about their visit e.g., who they will be seeing, unusual wait times, billing/insurance requirements, future visit scheduling

Value: Efficiency
Behaviors: Promptly addresses patients without delay; processes patients check-in/out quickly

Value: Professionalism
Behaviors: Keeps communication with other staff members focused on work when in front of patients; acts as a practice ambassador and communicates with patients as valued customers

Having an effective employee performance management system is also cost-efficient and offers a great ROI:

  1. Increased patient satisfaction and patient volume/revenue – coach employees and improve their performance so that patient satisfaction increases. After all, the best marketing is word-of-mouth from happy patients.
  2. Reduce turnover – if you can have more meaningful and constructive performance conversations (i.e., “you are not being friendly” vs. “patients are saying you are not friendly”), then employees are more receptive to constructive criticism and more likely to improve, thus reducing the need to replace them.
    Replacing an employee is expensive in terms of time to recruit/review resumes/interview, recruiter fees, on-boarding and training time, loss of institutional knowledge, etc. The huge expense of replacing employees is mitigated with the help of a world-class employee performance management system.
  3. Reduce the potential costs of wrongful termination lawsuits – with an audit trail of patient feedback, terminating an employee for poor performance is backed up by the data collected from patients. This goes a long way toward eliminating lawsuit settlement payments, legal fees, and time spent focusing on lawsuits instead of running the practice.

By outlining the values and expected behaviors, you can then measure staff performance against specific criteria.

rater8’s performance management module is unique in that it asks patients to rate and provide feedback for specific staff members. This process is fully automated via an interface with your practice management system.

Additionally, within the rater8 ecosystem, we offer benchmarking that allows you to easily compare one employee to another.

benchmarking-graphic

rating-distribution-graphi

For more information about how employee performance data can be leveraged to more effectively improve operations and help ensure you’re always delivering the highest level of patient care possible, contact us today.