Manufacturers, Distributors and Physicians in the Crosshairs of Opioid Litigation

2020 Alliance sponsor feature article courtesy of MagMutual

According to data from the National Vital Statistics System, approximately 70,237 overdose deaths occurred in the United States in 2017.1 Drug poisoning deaths have outnumbered deaths by firearms, motor vehicle crashes, suicide and homicide.2 Against the backdrop of this public health crisis, some predict that opioid litigation will look like the tobacco litigation of the 1990s3 – and pharmaceutical companies, distributors and individual physicians are getting caught in the crosshairs.

In early 2019, Purdue Pharma agreed to pay the state of Oklahoma $270 million rather than face trial on charges of misleading marketing practices and misrepresentation regarding Oxycontin.4 Many state and local jurisdictions are seeking to recover some of the costs associated with combatting the epidemic. Other companies entangled in litigation include Johnson & Johnson and CVS. According to Bloomberg Law, “In all, more than 1,800 state and local governments have filed opioid-related lawsuits. Penalties and settlements could run into the tens of billions of dollars, rivaling big tobacco payouts of the 1990s.”5

Although the medical community has implemented guidelines for safer prescribing in recent years, individual physicians are also finding themselves in this wave of litigation. Physicians are often faced with a dilemma: balancing the need to provide compassionate and safe care to patients in pain with the risks associated with prescription pain medications. The Federation of State Medical Boards developed a model policy that addressed fears about treating patients with opioids, stating:

Physicians should not fear disciplinary action from the Board for ordering, prescribing, dispensing or administering controlled substances, including opioid analgesics, for a legitimate medical purpose and in the course of professional practice, when current best clinical practices are met.6

Nonetheless, there has been a significant increase in litigation against prescribers.

In 2016, a St. Louis jury issued one of the first mega-verdicts in an opioid-related malpractice claim. The case was filed by Brian Koon, a city parks worker who became addicted to prescription opioids. Over the course of three years, Mr. Koon was prescribed 37,000 pills for lower back pain. At one point, the prescription totaled almost forty pills a day with three different types of opioids. Mr. Koon filed suit against the doctor who prescribed the medication, and after years of litigation, he won. The jury awarded Mr. Koon $1.4 million with an additional $1.2 million to his estranged wife. The jury also awarded $15 million in punitive damages against the prescriber and the hospital where he was employed.7

In another case, The Supreme Court of West Virginia held that prescribers could be held liable for their patients’ addiction.8 Twenty-nine individual patients filed eight separate civil actions alleging that three pharmacies, a physician and other medical providers negligently prescribed and dispensed controlled substances, causing them to become addicted to and abuse the controlled substances. The court decided that, although the patients were responsible for their own addiction and had engaged in illegal acts to obtain controlled substances, the providers also engaged in questionable activities that may have been a factor in causing the addiction. Ultimately, the court allowed the patients to sue providers and allowed juries to apportion fault to both patients and providers for causing the addiction.9

Physicians can also be held liable when a patient overdoses on a prescribed medication. In 2015, a California physician was convicted of second-degree murder and sentenced to thirty years in prison. She was accused of ignoring “red flags” about her prescribing habits, including the overdose of a patient in her clinic and receiving nine phone calls in less than three years from authorities informing her that patients had died with drugs in their system.10 Witnesses told jurors that the physician agreed to give patients powerful opioids without asking follow-up questions even after some – including an undercover agent posing as a patient – told her about their drug addictions.11

Strategies for Reducing Risks Related to Opioid Prescribing

In its report, Relieving Pain in America, an IOM task force recommends twelve best practices measures12:

  1. Recognize that chronic pain is a disease in its own right.
  2. Promote and enable self-management of pain.
  3. Address gaps in knowledge and competencies related to pain assessment and management.
  4. Avoid negative attitudes about people with pain, and stereotyping and biases that contribute to disparities in care.
  5. Develop educational approaches and materials for people with pain and their families that promote and enable self-management.
  6. Provide consistent and complete pain assessments.
  7. Use opioid therapy for chronic non-cancer pain only when safer and reasonably effective options have failed.
  8. Provide patient education and obtain informed consent when using opioid analgesics.
  9. Monitor during the use of potentially abusable medication.
  10. Avoid excessive reliance on opioids, particularly high-dose opioids for chronic pain management.
  11. Utilize available tools for risk mitigation, such as the state Prescription Drug Monitoring Program.
  12. Utilize a medication use agreement.

Sources:
[1] Scholl L, Seth P, Kariisa M, Wilson N, Baldwin G. 2018. “Drug and opioid-induced overdose deaths 2013-2017.” Morb Mortal Wkly Rep. ePub:.
[2] Ibid.
[3] Wheeler, Lydia. 2019. “Squandered big tobacco money a cautionary tale in opioid cases.” Bloomberg Law, June 19. Accessed June 20, 2019. https://biglawbusiness.com/squandered-big-tobacco-money-a-cautionary-tale-in-opioid-cases.
[4] Mann, Brian. 2019. “Purdue Pharma reaches $270 million in opioid settlement with Oklahoma.” NPR, March 26. Accessed June 20, 2019. https://www.npr.org/2019/03/26/706969415/purdue-pharma-reaches-270-million-opioid-settlement-with-oklahoma.
[5] Mann, Brian. 2019. “Opioid crackdown could lead to more drug company bankruptcies.” NPR, June 10.
[6] Federation of State Medical Board. “Model Policy on the Use of Opioid Analgesics in the Treatment of Chronic Pain.” Washington, DC, July 2013.
[7] Brian Koon and Michelle Koon, Respondents, v. Henry D. Walden and Saint Louis University, Appellants. 2017. 539 S.W. 3d 752 (Missouri Court of Appeals, Eastern District, Division One).
[8] n.d. “Tug Valley Pharmacy et al v All Plaintiffs. In: LEXIS, West Virginia Court of Appeals, 2015.”
[9] Ibid.
[10] Gerber M, Girion L, Queally J. California doctor convicted of murder in overdose deaths of patients. In: Los Angeles Times, Los Angeles: Los Angeles Times, 2015.
[11] Ibid.
[12] Institute of Medicine. Relieving Pain in America: A Blueprint for Transforming Prevention, Care, Education and Research. Washington, DC: Institute of Medicine, 2011.

CEU: Treating Opioid Addiction in Rural Family Practice

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Treating Opioid Addiction in Rural Family Practice

This interview is part of a new collaborative series made possible by Business of Healthcare and the North Carolina Medical Group Management Association. These interviews further our mission to provide high-level content for continuing education for our members while highlighting key players and issues in North Carolina’s healthcare industry.

In This Interview:

Karen L. Smith, MD, FAAFP
Owner and Family Practice Physician
Karen L. Smith, MD, PA (Raeford, NC)

boh19-smith1Karen L. Smith, MD, FAAFP, kept discovering opioid addiction in the families she served in her independent, rural primary care practice. With growing need and few referral options, Smith began providing medication-assisted treatment (MAT). MAT uses medication, counseling and behavioral therapies to treat substance use disorders and sustain recovery. Smith shares patient stories which led her to take on this challenge and the barriers a physician must overcome to provide MAT.

Follow this link to view the interview video

Continuing Education Credit

By reading, watching or listening to the full interview, you may self-report to earn 0.5 hours Continuing Education Credits for Certified Medical Practice Executive (CMPE) or Fellow of the American College of Medical Practice Executives (FACMPE) credentials.

NCMGMA and BOH thank Mako Medical Laboratories and Project OBOT
for helping to make this interview possible.
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About the Business of Healthcare

BOH was founded as a forum and information exchange for the 40,000 decision makers leading hospitals and health systems, physician practices, pharma, device, and senior living as well as government and commercial payers. These leaders, and innovators serving them, join Business of Healthcare interviews to solve the complex issues they face together.

Hosted by Matthew Hanis, each interview balances Margin & Mission: making good healthcare accessible to all. New subscribers come to BOH through your referrals. Please share our content with your colleagues and invite them to join our expert community.

Interested in Participating?

If you are interesting in being interviewed or have a tip on someone who would be a great interview candidate, please contact Melissa Klingberg in the NCMGMA offices at melissa@ncmgm.org.

Upcoming NCMGMA Events

Regional Education Day and NCMGMA Business Meeting
September 26, 2019
Harris Conference Center, Charlotte, NC
Watch the NCMGMA website and your email because we’re bringing education to your area in fall of 2019. These single-day events will be filled with networking opportunities and healthcare management education.

Regional Education Day
November 1, 2019
JB Duke Hotel, Durham, NC
Watch the NCMGMA website and your email because we’re bringing education to your area in fall of 2019. These single-day events will be filled with networking opportunities and healthcare management education.

Monthly Webinars
Offered throughout 2019
The North Carolina Medical Group Management Association and the North Carolina Medical Society have partnered to bring you monthly webinars, most at no additional cost to NCMGMA members, to help you stay on top of what is happening in healthcare and practice management.

Visit https://www.ncmgm.org/events to learn more about upcoming events.

How Wilmington NC Leaders Triggered Scalable Opioid Use Disorder Interventions

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How Wilmington NC Leaders Triggered Scalable
Opioid Use Disorder Interventions

This interview is part of a new collaborative series made possible by Business of Healthcare and the North Carolina Medical Group Management Association. These interviews further our mission to provide high-level content for continuing education for our members while highlighting key players and issues in North Carolina’s healthcare industry.

In this interview:

brown183cPhilip M. Brown, Jr., MD, FACS
Chief Physician Executive
New Hanover Regional Medical Center (Wilmington, NC)

In 2016, Wilmington, NC had the highest concentration of opioid use disorder among US cities. Community leaders including regional health system chief physician executive Philip M. Brown, MD, FACS, helped intervene. Brown describes the moment a national report triggered awareness of the local opioid epidemic. He and his fellow leaders undertook multi-faceted interventions to change prescribing habits, impact social determinants and, most importantly, de-stigmatize addiction.

Continuing Education Credit

By reading, watching or listening to the full interview, you may self-report to earn 0.5 hours Continuing Education Credits for Certified Medical Practice Executive (CMPE) or Fellow of the American College of Medical Practice Executives (FACMPE) credentials.

NCMGMA and BOH thank the NC Medical Society Foundation and Mako Medical Laboratories for helping to make this interview possible.
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About the Business of Healthcare

BOH was founded as a forum and information exchange for the 40,000 decision-makers leading hospitals and health systems, physician practices, pharma, device, and senior living as well as government and commercial payers. These leaders, and innovators serving them, join Business of Healthcare interviews to solve the complex issues they face together.

Hosted by Matthew Hanis, each interview balances Margin & Mission: making good healthcare accessible to all. New subscribers come to BOH through your referrals. Please share our content with your colleagues and invite them to join our expert community.

BOH-NCMGMA Interviews

Interviews published in the Business of Healthcare (BOH) and North Carolina Medical Group Management Association (NCMGMA) interview series contains the expressed opinions and experiences of the interview subjects and do not necessarily represent the position of NCMGMA.

Interested in Participating?

If you are interested in being interviewed or have a tip on someone who would be a great interview candidate, please contact Melissa Klingberg in the NCMGMA offices at melissa@ncmgm.org.

April 16th NCMGMA-NCMSF Webinar: Project OBOT and Our CHI

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Project OBOT and Our CHI

April 16, 2019 | 12:00 PM – 1:00 PM

Program

This webinar will review two new programs formed by the North Carolina Medical Society Foundation: Project Office Based Opioid Treatment (OBOT) and Our Community Health Initiative (Our CHI).

Opioid Addiction is a treatable disease, but it requires significant care coordination and collaboration among providers and care resources. Providers, given proper training and surrounded with professionals to share in their patients’ treatment strategy, can successfully treat those suffering Opioid Use Disorder (OUD). With the formation of Project OBOT, the NCMS Foundation has established a coalition of organizations to facilitate the expansion of Medication Assisted Treatment (MAT).

The second program, Our CHI, endeavors to form a coalition that fosters single-source collaboration between Community Based Organizations (CBO’s) currently providing services that improve health, with local healthcare providers and social support networks.

Speaker

Franklin Walker, MBA
VP Rural Health Systems Innovation; Executive Director, Community Practitioner Program; Executive Director, Project OBOT NC; Executive Director, Our Community Health Initiative
North Carolina Medical Society Foundation
Franklin Walker is the former CEO of a medical/surgical practice and adjunct faculty member at the UNC School of Public Health in the Department of Health Policy and Management. He holds an undergraduate degree from UNC Chapel Hill and an MBA from Xavier University. Franklin concentrates most of his efforts toward the rural and underserved populations in NC. He oversees the NCMS Foundation’s Community Practitioner Program, which improves access to care, by offering educational loan repayment to providers who will work in underserved areas. He also directs the Society’s efforts to establish Accountable Care Organizations in non-metro areas, and through Project OBOT NC he directs opioid use disorder treatment programs.

Registration

This webinar is complimentary but space is limited! After you register, you will receive an emailed confirmation with webinar and phone-in instructions.

Continuing education credit may be granted through your professional organization (MGMA, PAHCOM, AHIMA, etc.). Please self-submit for these organizations.

Questions

For questions or more information please contact the NC Medical Society offices at ncmsfoundation@ncmedsoc.org.

NCDHHS Partnering with Appriss Health to Provide Controlled Substances Reporting System Integration

Appriss Health press release published November 26, 2018

The North Carolina Department of Health and Human Services (NCDHHS) will utilize Appriss Health‘s PMP Gateway integration service to provide NarxCare and North Carolina Controlled Substances Reporting System (CSRS) information to prescribers and pharmacists in the state directly within electronic health record and pharmacy management systems.

PMP Gateway is a managed service enabling the integration of the NarxCare platform and prescription drug monitoring program (PDMP) information into electronic health record (EHR) and pharmacy management systems, and other clinical information systems.

NarxCare utilizes, analyzes, and presents information from North Carolina’s CSRS to enable clinicians to better identify patients that may be at risk for substance use disorder, overdose, and death. NarxCare equips these clinicians and care teams with advanced analytics, tools, technology, and invaluable insights that are presented and accessed within clinical workflow. NarxCare provides machine learning and artificial intelligence-based patient risk scores and other information in a visually interactive format to aid prescribers and pharmacists with clinical decision support. NarxCare also helps clinicians connect patients with additional resources within their community if needed, such as medication-assisted treatment.

By delivering NarxCare and CSRS information within workflow through PMP Gateway, this one-click process eliminates the need for prescribers and pharmacists to manually log into the CSRS website separately and then enter a patient’s name and demographics to search for them. By providing easy, instant access to real-time information and insights, Appriss Health helps healthcare providers and pharmacists to better evaluate and quickly intervene on the behalf of patients.

“We are committed to doing everything possible to address North Carolina’s opioid epidemic,” said Mandy Cohen, M.D., Secretary of the N.C. Department of Health and Human Services. “I encourage prescribers and pharmacies to take advantage of these tools, which can save lives by identifying patients in need of treatment.”

By giving prescribers and pharmacists direct access to the state’s PDMP information and NarxCare, North Carolina is further enhancing its aggressive, multi-pronged approach to curbing the opioid epidemic in the state. NCDHHS’ data shows that almost 1,700 unintentional opioid-related deaths occurred in 2017. By enabling NarxCare in clinical workflow, North Carolina is demonstrating its dedication to creating a more useful and powerful technology infrastructure, delivering innovative insights that go beyond basic CSRS data, and defining a care strategy that is necessary when dealing with patients impacted by the opioid epidemic. NarxCare in workflow can help clinicians identify when a potential problem with a patient arises, and alerts clinicians to respond.

“We commend the state and public health officials in North Carolina for all that they have done this year to help confront and control the opioid epidemic,” said Rob Cohen, President of Appriss Health. “It is clear that access to information and insights will continue to be a powerful asset in the fight against drug addiction, and improving the careful management, care, and treatment for those who need it most.”

To learn more about the immediate availability of NarxCare and CSRS information in clinical workflow for all prescribers and pharmacists in North Carolina, visit, please visit https://www.ncdhhs.gov/divisions/mhddsas/ncdcu/csrs/integration.