How Wilmington NC Leaders Triggered Scalable Opioid Use Disorder Interventions


How Wilmington NC Leaders Triggered Scalable
Opioid Use Disorder Interventions

This interview is part of a new collaborative series made possible by Business of Healthcare and the North Carolina Medical Group Management Association. These interviews further our mission to provide high-level content for continuing education for our members while highlighting key players and issues in North Carolina’s healthcare industry.

In this interview:

brown183cPhilip M. Brown, Jr., MD, FACS
Chief Physician Executive
New Hanover Regional Medical Center (Wilmington, NC)

In 2016, Wilmington, NC had the highest concentration of opioid use disorder among US cities. Community leaders including regional health system chief physician executive Philip M. Brown, MD, FACS, helped intervene. Brown describes the moment a national report triggered awareness of the local opioid epidemic. He and his fellow leaders undertook multi-faceted interventions to change prescribing habits, impact social determinants and, most importantly, de-stigmatize addiction.

Continuing Education Credit

By reading, watching or listening to the full interview, you may self-report to earn 0.5 hours Continuing Education Credits for Certified Medical Practice Executive (CMPE) or Fellow of the American College of Medical Practice Executives (FACMPE) credentials.

NCMGMA and BOH thank the NC Medical Society Foundation and Mako Medical Laboratories for helping to make this interview possible.

About the Business of Healthcare

BOH was founded as a forum and information exchange for the 40,000 decision-makers leading hospitals and health systems, physician practices, pharma, device, and senior living as well as government and commercial payers. These leaders, and innovators serving them, join Business of Healthcare interviews to solve the complex issues they face together.

Hosted by Matthew Hanis, each interview balances Margin & Mission: making good healthcare accessible to all. New subscribers come to BOH through your referrals. Please share our content with your colleagues and invite them to join our expert community.

BOH-NCMGMA Interviews

Interviews published in the Business of Healthcare (BOH) and North Carolina Medical Group Management Association (NCMGMA) interview series contains the expressed opinions and experiences of the interview subjects and do not necessarily represent the position of NCMGMA.

Interested in Participating?

If you are interested in being interviewed or have a tip on someone who would be a great interview candidate, please contact Melissa Klingberg in the NCMGMA offices at

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: