How Wilmington NC Leaders Triggered Scalable Opioid Use Disorder Interventions

How Wilmington NC Leaders Triggered Scalable
Opioid Use Disorder Interventions

This interview is part of a new collaborative series made possible by Business of Healthcare and the North Carolina Medical Group Management Association. These interviews further our mission to provide high-level content for continuing education for our members while highlighting key players and issues in North Carolina’s healthcare industry.

In this interview:

Philip M. Brown, Jr., MD, FACS
Chief Physician Executive
New Hanover Regional Medical Center (Wilmington, NC)

In 2016, Wilmington, NC had the highest concentration of opioid use disorder among US cities. Community leaders including regional health system chief physician executive Philip M. Brown, MD, FACS, helped intervene. Brown describes the moment a national report triggered awareness of the local opioid epidemic. He and his fellow leaders undertook multi-faceted interventions to change prescribing habits, impact social determinants and, most importantly, de-stigmatize addiction.

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Continuing Education Credit

By reading, watching or listening to the full interview, you may self-report to earn 0.5 hours Continuing Education Credits for Certified Medical Practice Executive (CMPE) or Fellow of the American College of Medical Practice Executives (FACMPE) credentials.

NCMGMA and BOH thank the NC Medical Society Foundation and Mako Medical Laboratories for helping to make this interview possible.

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